12th Avenue’s founder Ismaeel explains how he created the latest item by the clothing line. He says “I got inspired when I read a quote by Paul Brandt which reads “Don’t tell me the sky is the limit when there’s footprints on the moon” and it really resonated with me. Quite often we may hear the words “The sky is the limit” but what about the universe beyond that? The quote should inspire you as it inspired me to go a step further and achieve your ambitions”

He also explains what made him use reflective printing. He says “The popularity of reflective designs on garments grew rapidly and I knew I had to introduce it to our local market in which similar items were seldomly stocked.”